Hi Aimee!

Questionnaire

What aspects of your brand are you most proud of?

The mission? The projects? Your clients and professional relationships? Something else?

Which projects would you say are the most representative of the new brand's aspirations moving forward?

Built or in-progress projects are valid...

Tell me about your direct competitors

Who are they? What do you admire about them? Are there some you find yourself competing against regularly?

How do you differentiate yourself from these competitors?

What makes your clients pick you over other firms? What advantages do you bring to the table?

What upcoming or in-progress project are you most excited about?

Tell me why.

Is there anything else you'd like to tell me

Do you have any additional thoughts on the new name or brand? Do you have any questions for me?