Fernando Pullum
Community Arts Center
Brand Identity
The Fernando Pullum Community Arts Center provides quality performing arts instruction to youth in South Central Los Angeles. As long-time partners and fervent fans of their highly talented orchestra, we developed a visual identity that would resonate both with the donors and the young band members.
Fernando being a well-known trumpet player, our team wanted the new logo to be centered around the iconic shape of his instrument.
The visual language of the brand is purposely funky and a little off-beat, strongly inspired by the joyous mid-century jazz covers.
Project completed at Rios Clementi Hale Studios