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Fernando Pullum
Community Arts Center

Brand Identity

The Fernando Pullum Community Arts Center provides quality performing arts instruction to youth in South Central Los Angeles. As long-time partners and fervent fans of their highly talented orchestra, we developed a visual identity that would resonate both with the donors and the young band members. 

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Fernando being a well-known trumpet player, our team wanted the new logo to be centered around the iconic shape of his instrument.

The visual language of the brand is purposely funky and a little off-beat, strongly inspired by the joyous mid-century jazz covers.

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Project completed at Rios Clementi Hale Studios