Kelvi
Naming, Brand Identity, Logo Design
When we were approached by Hypothermia Devices, they needed our help branding their ground breaking technology and device. Intending to disrupt sports medicine, and other healthcare fields, with a patented cryo/thermotherapy device that brings a totally new approach to the training room, with fully electronic, all-digital heating and cooling in an Internet-connected device that adjusts at your fingertips.
Aiming to give the device a memorable and personable name, we developed the identity around “Kelvi”, a succinct reference to the Kelvin temperature scale, and its inventor.
An 18-dot logo in a blue and red color palette, evoking hot and cold connotations, extends from the final letter in Kelvi to represent radiating heat and cold.
From the logo suite and its application on packaging and products, all the way to a website and an app, a complete brand identity system was developed for the client, including guidelines to develop the brand as it grows in popularity and market shares. Flexibility and simplicity were key for this startup, as the typographic identity needed to remain consistent between devices and applications.
Project completed at Rios Clementi Hale Studios