NEFT Vodka

Brand Identity, Campaigns & Packaging

Russia is known for vodka and oil — and the stories of the two are intertwined. Years ago, a young oilman named Nicolai emerged from the Siberian oil rush with abundant wealth and a determination to change Russian Vodka forever. He set out to create the exact pristine formula he had imagined during the cold winters.

Nicolai’s quest for the finest process and ingredients led him to Austria, where he sourced pure mountain spring water and superior grains to create an extraordinary Vodka. He called it NEFT, oil in Russian, to honor its heritage. NEFT is produced according to his engineering vision, technological knowledge, and experience. As the brand seek to penetrate the US market, we helped them rethink their message, marketing, and packaging.

The central concept of the campaign was created to respond to the idea that each vessel was specifically designed to be used in different contexts. The tagline “Barrel by Day, Bottle by night” is the main introduction to the website and allows user to pick their own customized experience.